The Lib/Lab party politicians don't think it's the most important election issue.
Focus groups and polling informs them it's cost of living that might decide the election outcome.
The Coalition targeting those few thousand voters in marginal electorates that decide who gets to rule.
Working families of child rearing age.
As an aside I notice they are one of the demographics that have moved away from the Coalition at this stage according to polling analysis.
The Coalition still popular with Christians, over 65's and Queenslanders, according to poll analysis.
