You understand that no one actually wants to use any of their...

You understand that no one actually wants to use any of their products. They're something that will be used when they have to, in the unfortunate event of a episode of poor health. We aren't relying on people buying this on a whim to "give it a go". We are requiring it being used by doctors to monitor patients. Until we have required approvals demand will be low. This is never going to be a cool thing to own like and Apple Watch, if that was the case we'd all have pacemakers. Healthcare services aren't cool, they're the opposite. But they're required.