I was just being my usual conservative self, given that the project at a relatively early stage. Perhaps it may turn out to be the best thing since sliced bread:
From an investing point of view, the downside includes if the product is not adjudged by farmers to be worthwhile, or is perceived as overpriced, or full of hype. But I can be cynical, so as always DYOR as I'm fallible.
GNC Price at posting:
$7.56 Sentiment: Hold Disclosure: Held
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