Ok, my clean cut question.If people buy on rumour and sell on...

Ok, my clean cut question.
If people buy on rumour and sell on fact where exactly does that leave us?
We are stagnant in the rumour phase and then sell on the fact slowly taking us further and further from our expectations. If buy on rumour were the normal (which it is) we should be seeing a steady push upto and over 3c yet we are slowly sinking back. If the results of the frac aren't anticipated then the share price has little place to move?
Not impressing me one bit this lead up!