It's only hidden from those that are dying.
Easy-to-Read Version (ERV)
3 The Good News that we tell people may be hidden, but it is hidden only to those who are lost.
4 The ruler[a] of this world has blinded the minds of those who don’t believe. They cannot see the light of the Good News—the message about the divine greatness of Christ. Christ is the one who is exactly like God.
