GoforIsrael 2016 tech conference set for debut in China, page-16

Yes, I'm sure that is correct. The presentations all talk about directional sound, in guises as diverse as a couple sitting on a couch, with one reading quietly while the other listens to the TV, to the security capabilities of talking ATMs where only the user is able to hear the messages. The AP MEMS would permit this to a very controlled degree because the digitally generated wavefront is totally under the control of the system. The sound can be delivered almost as a beam of quite narrow dimensions if I understand it correctly.