I personally can speak to how if you resent at ISPE, PDA or...

I personally can speak to how if you resent at ISPE, PDA or industry conferences or Trade Shows then IMO this is HIGH VALUE activities.

It builds a huge amount of credibility and puts you amongst the heads of divisions where you really require the bulk of the trust and working relationships to make these partnerships work.

If your ppl and managers are nobodies then its going to be near impossible to get deals/programs over the line. If you have presented material and products and met with other folk and sat through 45-60min Q&A sessions and shown how you understand your customers business/needs etc etc ...well like I said I see great value in this.

I used to hate all the presentations at financial conferences that Alan used to love blowing his trumpet at. I took that as an indicator that UNS need to play to the financial world for backing more than rely on sales and industry partnerships to drive the financial world knocking on your door.