Going up, page-129

"Nothing has changed with the business, only thing...."

that it keeps getting better and better. Signing more and more companies, signing more and more industry leaders who'll be used as examples for others in the industry to follow, keep signing more key personnel to enhance the company's design capabilities and marketing, keep increasing the number of products from 1 to  2 to 3 to (shortly) 4, keep increasing the average number of clients monthly, Fosters report mentioned 15, Jamie Pride mentioned in an investor presentation shortly afterwards 15-20 and in the presentation last week we read that 25 were expected to sign on in the next 4 weeks, keep increasing the number of open leads from 200+ a couple of months back to 400+ last week....

So you're right, nothing has really changed with the business aside from the aforementioned AND the market's expectations as you correctly pointed out.