I agree, it's a no brainer for them. Just add blockchain to AVA. And offer secure key/cold wallet storage. Depends if the customers want it, I guess.
To Sequoia's point: I believe AVA is already involved in this in some of the countries you mentioned. The last MSP quarterly report confirms that business is booming.
I wish the company would release a "here's what we do" slide deck or brochure that explains all 3 companies product offerings in some detail. They are all great businesses with very interesting/impressive customer case studies, but I would say most shareholders do not have a good handle across AVA, BQT, FFT's product lines and how they can all fit together under "risk management".
This is a unique offering with proven superior technology in some of the world's most important markets. Their customers are already sold, they could do a better job selling it to the stock market. Spend some of the $8 million cash on a web site/comms refresh and some new YouTubes.
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