I think it definately comes down to cost. Thermometers can be had for $30-50 for a mercury or simple digital. Its cheap. Nothing to lose. I believe the smartphone App has similar potential.
You dont see many people buying top of the range thermometors like Tyco Genius 2 or a Welch Allyn 6900 SureTemp. These are $300plus category.
The stand alone Wheezometer seems expensive for what it does and more so when compared with the App.
But certainly having a numerical point of comparison seems benefitial, provided it doesnt begin to replace comon sense.
ASX listed Biotechs are undervalued as a whole. We just dont appreciate or know how to value them. I think the last 12months has seen increased focus on the sector and that will continue. So ISN has every chance to succeed. Certainly every diversified portfolio should have a Biotech stock.
ISN Price at posting:
14.0¢ Sentiment: None Disclosure: Not Held
