Those addicted to their daily MSM morning, noon and night " views of the world..." are not aware of gold running as there's never commentary around it.
MSM has views to indoctrinate so don't even run the story as they do their masters bidding to deceive excite and entertain at the expense of free thinking..
Many folks will look at physical and as you rightly say baulk at the price tag. Hopefully some who have share portfolios are aware enough to diversify into goldies as opposed to all blue chips or whatever trend they follow. The run is nowhere near done as the fiat ponzi unfolds.
I try and talk to my son's cohort around this and they are completely unaware of markets. The "trust" that their super is in good hands is very alarming as they do not even take much of an interest in what will be their asset 1 or 2 come 65yrs.
We have a duty to those that follow to inform and prepare.
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