Gold moves according to situations & circumstances. The moves are entirely understandable. I think T/A is the big issue in certain people not understanding what is going on. They expect T/A to give them some insights, rather than immersing themselves in the geopolitical, political, economic events and upcoming events that can be useful in predicting where gold where move to. If gold is a safe haven, a hedge, and a store of wealth - and it is - then it is logical to look at events that will cause people to have demand for it for these purposes.
Gold and companies.....it's all about news. News drives price. News and the trend of the news can be studied and conclusions reached. I think if you are a student of current events, economics, history....you will be in a good place to figure out where gold is heading.