I agree very difficult to tell based on limited info and such a...

I agree very difficult to tell based on limited info and such a small set of data.
is this daily/monthly?
Is is some tiny company barely anyone is aware of?
was the initial period benefitting from the company being new and appearing more prominently in the storefront of the app?
has their been other short term advertising through the new players?
etc etc

nice to have the info but I guess it doesn’t Seem to be a theme with other merchants.