The Porsche Taycan sales dipped significantly in the first quarter of 2024. However, there could be a silver lining as the company is prepping a new version for an April release.
Porsche sold 77,640 cars in Q1 2024, a 4 percent dip year-on-year. The carmaker has explained the sales downturn is due to upcoming refreshes affecting the Taycan, Macan, the new Panamera, and the 911.
The Taycan accounted for most of the drop across all its versions. The last quarter was the slowest ever since it launched. Porsche only sold 4,236 units worldwide, a whopping 54 percent reduction from the same period. The loss is even more pronounced compared to the last quarter of 2023 when the model sold nearly 13,000 units.
Porsche sold only 1,247 Taycans in the US, down 18 percent.
Overall, electric cars were less than 6 percent of Porsche’s sales in Q1 2024.
