The combination of strong margins, room for expansion, honest...

The combination of strong margins, room for expansion, honest and competent management, no debt and a reasonably resilient business makes 1300 Smiles one of my favourite investments for the very long term.

http://ethicalequities.com.au/initial-coverage-of-1300-smiles-asx-ont/

It's probably a further plus that there isn't much HC chatter. Would be interested in what people think the shares are worth.