"Agree, all that is required is now for the downloads from RMA...

"Agree, all that is required is now for the downloads from RMA not to count towards the ISP clients quota "

I don't agree here. First it isnt going to happen. Someone has to pay for that data transfer, so why would an ISP fit the bill?
Second however, I dont believe many people eat their way through a 20gig plan unless they are downloading illegal movies and the like, in which case they are not likely to be interested in ReelTime's offering.
I have an 8gig ADSL 2 plan, I do quite a lot of high end, but legal internet usage, so things like youtube, or watching internet TV streams etc etc and only get through maybe 2-3 gig a month.
I would say the avg user on a 20gig plan would have room for atleast 15 ReelTime movies a month. Nothing wrong with that.