We’re growing and looking for a talented Digital Content Specialist - Join our team at Optiscan Imaging Ltd
Digital Content Specialist Optiscan Imaging Ltd · Mulgrave, Victoria, Australia · 4 days ago · 16 applicants
mmm wonder what they are getting ready to market and sell.
About the job
Who we are:
Optiscan Imaging Ltd (ASX:OIL) is a global leader in the development of microscopic imaging and related technologies for surgery and medical research. Based in Melbourne, Optiscan was established in 1994 and listed on the ASX in 1997. We have developed and patented endomicroscopic digital imaging technology for medical applications which allows real-time, 3D, non-destructive ‘in vivo’ imaging of human tissue at the subcellular level enabling clinicians to make immediate informed decisions.
We have a strong purpose of transforming lives through the earlier and less invasive diagnosis and treatment of cancer and are on a journey to achieve this globally.
Work with us:
As an employer, we take pride in empowering and developing our people to be the best they can be. By joining Optiscan, you will have the opportunity to develop creative solutions to support our cutting-edge technology across multiple jurisdictions. This role reports into the Chief Operating Officer.
Position Overview:
As a Digital Content Specialist, you will be an integral member of the Customer Team (Sales and Marketing), responsible for creating engaging digital content to support our brand's presence across various platforms. You will play a crucial role in developing engaging content to support our marketing efforts, including social media, webinars, videos, and marketing collateral, and shaping our online presence and driving external communications with shareholders, prospective customers, and the wider market.
Key Responsibilities:
Marketing Content Creation
Develop marketing collateral such as brochures, flyers, infographics, product descriptions, web content, email campaigns, and presentations to support sales and marketing initiatives.
Collaborate with the marketing team to plan, script, and produce webinars, videos and online events to showcase our products and educate our target audience.
Develop video content showcasing our products, customer testimonials, and educational materials.
Coordinate with internal stakeholders and external partners as needed.
Develop promotional materials to maximize our presence at conferences, exhibitions, and other industry events.
Assist with the planning and execution of conferences, exhibitions, and other industry events.
Social Media Management
Develop and execute social media strategies to enhance brand awareness, engage with followers, and drive traffic to our digital platforms.
Create and publish relevant, high-quality content across various social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram).
Monitor social media channels for industry trends, competitor activities, and engagement opportunities.
Analyse social media metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
Digital Marketing Support
Write and update content for the company website, ensuring it is informative, engaging, and optimized for search engines.
Optimize content for search engines (SEO) to improve visibility and organic traffic.
Monitor website and social media analytics to identify opportunities for improvement, and relay key analytics data to other team members within Optiscan.
Assist in the development and execution of digital marketing campaigns to drive lead generation and sales.
Content Management
Maintain a content calendar to ensure a consistent flow of content across all channels.
Coordinate with internal stakeholders to gather content ideas, feedback, and approvals.
Assist with crafting of compelling content for external communications, including press releases, investor updates, and corporate announcements.
Ensure all content aligns with brand guidelines and regulatory requirements.
Ensure consistency in messaging across all external channels.
Your Profile:
Bachelor’s degree in Graphic Design, Marketing, Communications, Journalism, or a related field.
Proven experience in digital content creation, preferably within the healthcare or medical device industry.
Strong writing and editing skills with a keen eye for detail.
Proficiency in graphic design tools (e.g., Adobe Creative Suite) and video editing software.
Experience managing social media platforms and analysing performance metrics.
Knowledge of SEO best practices and content management systems (CMS).
Ability to multitask and meet deadlines in a fast-paced environment.
Excellent communication and collaboration skills.
Ability to travel domestically or internationally as required.
We measure your success in the role by your ability to complete your assigned responsibilities within the predetermined timeline and goals.
If you desire to work with a company that makes a difference to patient outcomes and are looking to join a friendly, progressive company built on innovation, apply below with a cover letter describing your key career achievements, why you think you are the best fit for this role, and what value you would bring to the company.
We recognise the value of diversity in our workplace and strive to promote fairness and equal employment opportunity.
(20min delay)
