Adding channel 10 to the mix doesn't add much value in my eyes. The network has traditionally been the poor cousin of Australian TV and has struggled to command a significant share of advertising revenue.
For your arguments on TA, I guess one is either a believer or is not (I'm leaning to the not). I would say though, with reference to the post, that there is a certain irony of using 'one' example of TA coming up trumps to support TA, when it is fundamentally statistically based.
Adding channel 10 to the mix doesn't add much value in my eyes....
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