realadxm, Do you really think this will happen? Businesses such...

realadxm,
Do you really think this will happen? Businesses such as WTF rely on relationships being developed with individual hotels and hotel chains. I can't see Google doing this sort of relationship building themselves. They may be willing to buy the expertise from groups such as WTF. Just by providing a list of hotels doesn't make the task of booking any easier, unless you have lots of time to trawl the web. For most tourist travellers the main problem I see is the short booking time frame they have of 3 months, but I understand this will soon be fixed. This is the main reason that I use Hotel Club. For others WTF provides a one stop accommodation booking site. I guess only time will tell though.