< That's great! But Wendy may not have (as yet) discovered the...

< That's great! But Wendy may not have (as yet) discovered the "joys" of a what is a simple "FindArticles in..." search term, where Google results again show how Looksmart's Verticals "narrow down" choices, even more concisely.>

And ..........................This is how it would all look, as searched on a "partner site"

The importance (to publishers/media Co's, should a network be evolving?) in adapting a "FindArticles in/on ..." search box/button is plain to see in these results, here.....

http://search.foxnews.com/_1_R6LUSM04F8DE6L__info.foxnws/search/web/FindArticles %2Bon%2BDinosaurs/1/-/1/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/ -/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/417/top

And ...

http://search.foxnews.com/_1_R6LUSM04F8DE6L__info.foxnws/search/web/FindArticles %2Bon%2Bbaseball/1/-/1/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/- /-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/-/417/top

Could you imagine those kind of results coming through, on search requests from a "partner" network of say, 100 sites or, more??????

If just 10 separate newspaper groups had 10 publications and each had a web site that attracted just 1000 regular (daily) 'visitors', (collectively), we would then all, potentially have 100,000 "users", daily.

Now, If all of those abovementioned publications then had 10,000 (no duplicates) archived articles each, (collectively) we would now have a total of ONE million articles. So, currently, for each publication's (individual) user to be able to get the opportunity to access their particular interest or, "passion" (from within all of those abovementioned 1M articles), they would then, (all) need to laboriously "bookmark" ( or, Furl) 100 different websites, or, hope to "pick up" a (particularly) popular & informative article they seek (written by a journalist or, reporter from any one of those 100 publications), through a 'natural search' process on a BIG portal, such as Google, Yahoo, MSN or, AOL.

And that's what David Hills refers to as, "exhaustive search".

Looksmart's Verticals provide, "essential" search results. With a "FindArticles in/on ......" box/button eventually placed on partner sites, their "users" get to access a FULL listing of their particular interest, with a parlay of articles provided by ALL partners, within the ONE set of results!

eg: "FindArticles in Cycling" - Now check Google's results, here:

http://www.google.com.au/search?hl=en&q=FindArticles+in+Cycling&btnG=Google+Sear ch&meta=

And "they" say Mr Rupert Murdoch wouldn't be interested in 60% of that????!!!! Oh Yeah!!!

LOL !!

:)
LC