"So far, there's nothing comparable in the cornerstone...

"So far, there's nothing comparable in the cornerstone industries of media and entertainment, which produce the content and services that require more sorting before selling in a an interactive digital broadband universe. But it's just a matter of time".

"Content producers and distributors can gain traffic by tailoring their web sites to appear in the top slots of algorithmic search rankings, which the likes of Google and Yahoo! are continuously working to improve".

http://www.hollywoodreporter.com/thr/columns/mermigas.jsp

It's called .... Verticals. A great story, this!!

:)
LC