What I want to hear from SFH management and the Board is: 1. How...

What I want to hear from SFH management and the Board is:

1. How they are implementing their own clearance strategy change, such as Myer's new dedicated clearance category and locations (Frankston and Roselands) and counteracting TK Maxx's acquisition of Trade Secrets, as set out in the AFR article today on Myer. Is this strategy relevant to SFH, has it even been considered? Will it assist with the perennial stock clearance issues encountered each June trading month and the large second half losses made each year?

2. What new digital initiatives are being implemented to enhance the customer experience with SFH brands? What is the mobile strategy?

3. How many stores are trading at a loss?

4. Should any of the SFH brands be culled?

5. What is the employee headcount number at head office level? How does it compare to best practice (TK Maxx etc)?

6. What is the product category strategy for footwear and jewellery at each of the brands?

7. What about changes to marketing, have suitable (demographically aligned) popular celebrity promotions and design ranges even considered?

These are the things we want to hear from what appears to be a tired leadership team.