GP Vivienda Venture Revenue Estimate, page-29

I'm surprised that FBR are looking to Mexico as their first market to enter with WAAS.
Mexico has a much lower salary for brickies and so Australia would likely stack up with a better cost/benefit analysis.
Why not start off by building locally where the machines are located, where the security of the machines is not a concern, where they have local support of management, where the have focus from local builders already accustomed to FBR and what they have to offer.
Does this strike anyone else as strange?

Seanl: you make a good point about Mexico re safety of the machines. Especially given that WAAS was adopted for the very purpose of protecting the IP.

The only case I can make for FBR first entering Mexico is if they had no interests locally which in and of itself is not a vote of confidence. Anyways, just a little surprised by the direction they are taking...