With the name change comes the opportunity for a relaunch, I...

With the name change comes the opportunity for a relaunch, I hope it's not waisted.
After all if
IBM
AMAZON
FACEBOOK
NASA
THE GOVERNMENT'S OF THE WORLD
THE EUROPEAN SPACE AGENCY
ALL BANKS
ALL RETAIL ON LINE AND OFF
THE CATHOLIC CHURCH
THE PRIME MINISTER CHURCH
SCIENTEONOLOGISTS
THE ARMED SERVICES
CIGARETTE COMPANYS
ALCOHOL COMPANIES AND RESTURANT AND BARS
CASINOS
BROTHEL
NGO's
Bla bla bla...
Why not TSN or whatever it's new name is?
Or are we so superior that we only need to talk to mathematicians scientists and strange alliens who still have issues with other form of communication except for numbers.
Which are looking good, but not so good that they don't need a constant narrative to support them.
Put C10 in charge of communication for the love of God!