LUM 10% Electricity usage, 5% Greenhause Gas Emissions...

LUM 10% Electricity usage, 5% Greenhause Gas Emissions aso...
FUTURE FUTERE FUTURE
You will see soooooooon


With the crossroads itself saturated, also the nearby 42nd Street is gaining its share in the form of new signage, the "cacophony of signage", as the co-ordinating 42d Street Development Project has put it. In the future, with new high-rise projects along Eighth Ave., Times Square-type signage will be more evident also here, with the signage on the catty-corner "Ewalk" and Port Authority Terminal as a starting point.

Another way forward are the skyscraper top signs as exemplified by the Condé Nast and the W hotel at 47th that allow the signs to be seen from farther away than with a traditional placement. The W hotel also features a free-standing sign tower, the 90-meter Times Square Spire that will feature a fake building facade in the form of panels that can be replaced one by one by advertisement panels.

The future of the massive light displays like experienced in and around Times Square may be in jeopardy if the proposed new "light pollution" legislation gets implemented. It would regulate the amount of light-intensive signage and its effect across plot lines as "light trespassing" as well as facade lighting of buildings and street lights, leading to more directed fixtures to reduce omnidirectional spill of light. The bill's advocates hope to curb the use of electricity as well as reduce the amount of light spilling to the sky, for example blanketing the night sky. As of January 2002, the bill hasn't been yet signed by the NY Governor, with worries about its effect on the signage (and economy) of New York City causing concern, not least due to the amount of street fixtures that would have to be replaced with new ones compliant with the regulations.