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Fire & Flower Holdings Corp. (TSX: FAF) and its wholly-owned subsidiary Fire & Flower Inc., announced that it has achieved the milestone of 45 open and operating cannabis retail stores.

Fire& Flower has previously stated that the Company anticipated achieving themilestone of 45 retail cannabis stores by the end of its fiscal year, beingFebruary 1, 2020. The Company has achieved this milestone several weeks inadvance of its previously stated goal and today has 46 open and operatingstores across its retail network.

Thenew stores included in the Company's milestone achievement are located at thefollowing addresses:

• 1108 4th street SW, Calgary, Alberta
• 6004 Country Hills Blvd NE, Calgary, Alberta
• 212, 11245 Valley Ridge Drive NW, Calgary, Alberta
• 350, 590 Baseline Road, Sherwood Park, Alberta
• 19-99 Wye Road, Sherwood Park, Alberta
• 1276 3 Avenue South, Lethbridge, Alberta
• 10 Westwind Drive, Spruce Grove, Alberta
• 40 Hewlett Park Landing, Sylvan Lake, Alberta
• 4331-52 Avenue, Whitecourt, Alberta

"Fire& Flower is committed to delivering on the targets that we have provided toour shareholders and reaching 45 cannabis retail stores several weeks inadvance of when we had anticipated to reach this target is a cleardemonstration of our discipline in achieving our goals," shared TrevorFencott, Fire & Flower's Chief Executive Officer. "Achieving thisaggressive goal is a testament to our deep retail experience and strongmanagement team. As the cannabis industry continues to face headwinds, Fire& Flower is well positioned to continue to achieve growth and demonstrateleadership in the category."

TheCompany continues to focus on opening new retail stores across Alberta, wherethe AGLC continues to issue retail licences, and in the province of Ontariowhere open licensing has commenced. Fire & Flower is also closelymonitoring regulatory environments and taking proactive steps in provincesacross Canada to ensure early market entry when private retail opportunitiesemerge.