Agree, the COGS are the starting point. Given these will not be...

Agree, the COGS are the starting point. Given these will not be mass produced, they will cost NUH more than $30USD, imo.

But the scope is there for massive margins once we can make larger orders. They also continue to refine the product, so they probably won't want to do 20,000+ orders at this stage. The quality and reputation is more important at this stage than the margins. The high ASP can be maintained if they keep refining the product and it maintains its status as best of breed, imo.