Just say the profit from $25 million gross sales is as high as...

Just say the profit from $25 million gross sales is as high as $15 million.

In commercial real estate term a safe profit is capitalised at 8%, but one with a uncertain income flow but with further growth in say (Europe etc) the capitalisation may be 20% (particularly on a business) that equates to a PE ratio of 5
or a mkt cap of $75 m. I think most business brokers would value it at a lower price.

Regardless the price of $75 m is after fully developed with US approvals in place and sales rolling in and with potential in new markets like Europe.

Not now, as a minnow trying to find its way.