I've been watching RFG since Dec, throughout the whole franchisee revolt and to where it is today. As my primary business, we are a service provider to the QSR industry, we know this space and the people in QSR like the back of our hand. The general consensus out there in the franchise space is not good at all. Most are saying of RFG "too little, too late", the egg can't be unscrambled and a couple of former employees of RFG we know personally have told us that they believe the business won't last. If you go and talk to the franchisees there is genuine resentment in many by where they find themselves. They want to survive as a small business but they don't want to survive as they are now with long hours and shocking pay. Some are doing very well for themselves but they are not the majority. There is of course, change happening and that's a good thing but can it change enough to turn around? I personally would not be investing, there's a distinct pattern here of a downward trend, you don't catch a falling knife. If you DO want to see a reversal of this stock, very easy...get your phone out, click "charts" then flip your phone upside down and voila; the stock looks brilliant. As a disclaimer I have to say this is my personal observation only, DYOR, I'm only sharing what I have heard in the industry and there's no personal motivation for me with this post as I don't hold RFG nor am I betting against it.
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RFG
retail food group limited
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2.78%
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$1.40

I've been watching RFG since Dec, throughout the whole...
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Last
$1.40 |
Change
-0.040(2.78%) |
Mkt cap ! $88.10M |
Open | High | Low | Value | Volume |
$1.44 | $1.45 | $1.40 | $179.7K | 126.0K |
Buyers (Bids)
No. | Vol. | Price($) |
---|---|---|
4 | 9336 | $1.40 |
Sellers (Offers)
Price($) | Vol. | No. |
---|---|---|
$1.44 | 2000 | 1 |
View Market Depth
No. | Vol. | Price($) |
---|---|---|
4 | 9336 | 1.400 |
1 | 5396 | 1.395 |
1 | 395 | 1.390 |
1 | 357 | 1.385 |
1 | 4000 | 1.380 |
Price($) | Vol. | No. |
---|---|---|
1.435 | 2000 | 1 |
1.445 | 34602 | 1 |
1.470 | 1398 | 1 |
1.485 | 7620 | 2 |
1.490 | 33557 | 1 |
Last trade - 16.10pm 15/09/2025 (20 minute delay) ? |
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RFG (ASX) Chart |
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Hank Holland, Chairman and CEO
Hank Holland
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