gsk showcase latest advancements in dental

GSK product showcase at AEEDC Dubai 2012 to highlight latest advancements in dental health

GlaxoSmithKline (GSK) Consumer Healthcare has announced that it will be participating at the 16th edition of the UAE International Dental Conference and Arab Dental Exhibition - AEEDC Dubai 2012, wherein it will showcase its wide range of oral healthcare brands including Sensodyne, Sensodyne Pronamel, Corega and Parodontax.

Through its product demonstration, GSK aims to underline the major advancements in oral health and dental hygiene to an audience of more than 28,000 visitors and participants from 132 countries who will be attending AEEDC Dubai 2012, being held at the Dubai International Convention & Exhibition Centre (DICEC) from January 31 to February 2, 2012. ~(we just missed it ;)

The Sensodyne Repair and Protect that will be showcased at the event is a toothpaste that helps continuously repair sensitive teeth. It is the first daily fluoride toothpaste to contain Novamin, an advanced technology that builds a substantive reparative layer over exposed dentine using the natural building blocks of teeth. The Sensodyne Pronamel toothpaste on the other hand has been scientifically formulated to protect teeth from acid erosion and is the number one dentist recommended brand for protecting teeth from this condition.

At this edition of AEEDC Dubai, GSK also expects to generate major interest for its Parodontax toothpaste that is formulated to reduce the problem of bleeding gums and prevents gum disease, and also its Corega brand of denture care products.

AEEDC Dubai 2012 is embracing a number of new dental specialties for the benefit of national and international participating dentists. The conference will host more than 110 lectures, 5 workshops, 8 specialized sessions presented by 110 international experts and specialists from the dental profession. AEEDC Dubai 2012 is regarded as the largest and most important dental show in the MENA region, providing an invaluable platform for GSK Consumer Healthcare to reach out and communicate with dental healthcare professionals in the region.