It's hard to say any one moment in time matters too much. As we saw this time last year things can change quite quickly. No one was questioning the company at the FY20 result.
I like to think they're doing their best and the brand is still in good health. Beyond that, we need to live with what the business conditions are. I have a sneaky suspicion that the lockdowns in China would've pulled forward sales, and the increased investment in marketing has the same impact.
Guessing 26/8 A2M movement, page-54
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