Recent reports from China about its gambling addiction say,...

Recent reports from China about its gambling addiction say, 'that China has more than 200 million frequent lottery ticket buyers, who on average spend 85 yuan on lotteries each month'
http://www.china.org.cn/china/2012-03/26/content_24988181.htm

85 yuan is about $12.00 (corrrect me if am wrong).

200,000,000 players = $2,400,000,000 per month.

If SMA's app picks up 10% of that market, that's $240,000,000 per month. And if its 'very lucrative' deal returns a commission of 5% of that (vodone et al), then SMA gets $12,000,000 per month.

I'm only guessing at the percentages, and others here may have a much better idea - please speak up - but SMA's future looks pretty darn good to me