For what it's worth, here's the prospectus:
http://www.guveralimited.com/wp-content/uploads/2016/05/160531_prospectus_V3_LR.pdf
As mentioned, it appears to be flawed if they just target revenue via advertising dollars based on their direct end users.
I think they should be partnering with brands to deliver innovative while label technology e.g. go to Toyota or BMW and create an in-car GuveraAuto version which allows drivers to have their own custom music genre radio stations (via the in-car audio system perhaps coupled with an M2M embedded SIM). Or partner with Shopping Centres in a similar way via WiFi hotspots...
...to help their Partners rollout "sticky" add-on technology that deliver a unique and high quality user experience.
The Partners could then fund the licensing costs.
Maybe they are already thinking of such ideas and/or maybe these are flawed, but they need some innovative runs on the board beyond the simple and ageing advertiser funded music streaming model.
As it stands, I wouldn't go near the IPO.
Maybe Guvera MkII or III...?
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For what it's worth, here's the prospectus:...
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