also a lot of their recent acquisitions, bought growth, are retailers. retailers that have no real competitive advantage in the long term. just pet supplies. they will struggle to compete with WOW or WES long term.
\
Possible deterioration in competitive position
Greencross faces competition from other specialty pet care retailers and veterinary clinics, as well as supermarket retailers
. T
here are few barriers to entry in the market in which
Greencross operates and there is a risk that an existing or new entrant to the market might aggressively attempt to grow its
mar
ket share through clinic acquisitions, store rollout,
growing online presence, increased advertising and / or price cutting. Such activities may cause Greencross’ competitive posi
tio
n to deteriorate. Any deterioration in Greencross’
competitive position may result in a decline in revenue and margins and a loss of market share which may have an adverse effe
ct
on Greencross’ future financial performance
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