Should you buy? Answer: No. Why? See below. "Trading on a...

Should you buy?
Answer: No.

Why? See below.
"Trading on a forward P/E ratio of 23 and dividend yield of 1.8%, Greencross is not a cheap stock by traditional metrics. However, if the management team can successfully execute the business strategy, the current price represents good value. For long-term investors, I would recommend throwing this dog a bone and adding Greencross to your portfolio."

In their own words they tell you it isn't and if you read it with the view of risk it is a dead giveaway.

P/E to high for this segment.
Overprices based on its own metrics for a fundamental position.
IF the management team can successfully execute the business strategy.
Represents GOOD value? They just said it was not a cheap stock on fundamentals? Good value on what basis? A price recovery of 23 years for a pet food & service company?

But with a bundle of fluff and cute doeful puppy eyes and a playful manner it will sell it every-time.