Must say the new website looks very nice
https://reduit.com/RÉDUIT Launches Game-changing Beauty Tech at CES 2020…What is CES?CES is a global stage for showcasing innovation. It is the world’s gathering place for all those who thrive on the advancement of consumer technologies. This year over 4.5k businesses will exhibit their products to over 175k attendees from all backgrounds: from engineers and investors, to press and tech enthusiasts.
Who are RÉDUIT?RÉDUIT was originally founded in Switzerland.
Now with teams based all over the world, it brings three masters of innovation together:
Steven Schapera, founder of BECCA cosmetics, a visionary in luxury beauty.
Jeff Edwards, a world leading expert in precision drug delivery.
Paul Peros, former CEO of beauty tech brand FOREO.
What makes RÉDUIT revolutionary?This January we plan to take CES by storm. For many years, advancing technology has brought revolution to industries around the world. However, the beauty industry hasn't seen the same rate of change.
RÉDUIT was built with one sole purpose: to unleash radical innovation onto the beauty industry. We are committed to delivering superior beauty solutions created with never before seen technology, to revolutionise haircare and beyond.
With the launch of
Hairpods™, we are revealing the world's first precision-based hair care system. By taking the finest active ingredients and combining them with an advanced delivery system, we aim to bring you a revolutionary hair care system.
What technology is involved?The
RÉDUIT system relies on a number of breakthrough technological innovations, all of which aim to optimize the delivery of active ingredients and maximise the benefits they can provide:
Ultrasonic DiffusionUltrasonic Diffusion technology allows the Reduit One to disperse droplets 50 times smaller than traditional mist applications. This creates a pure high concentration formula that produces an ultra-fine film able to be absorbed by your hair without leaving a residue.
Magnetic MistingEnvironmental aggressors and the natural ageing process leaves our hair difficult to penetrate. Developed by world-class experts in precision delivery systems, Magnetic Misting technology overcomes this by enabling the
RÉDUIT One to create a unique magnetic field, amplifying absorption and allowing each active ingredient to penetrate deep into your hair.
Smart Customization For Your Every NeedSmart customization technology is at the forefront of Hairpod™ innovation. Each pod has its own on-board program and memory, allowing it to automatically adjust the RÉDUIT One’s sonic pulsations and magnetic misting, while optimizing the use of LED lights. By giving you a personalised product delivery system, you can enjoy the desired results every time.
Could RÉDUIT’s innovation also help save the planet?
At
RÉDUIT we are not only committed to design innovation, but also to tackling the issue of waste and the impact this has on the environment. Our products have the potential to turn the eco-beauty question on its head.
By concentrating our ingredients and removing unnecessary fillers and stabilizers, we use less packaging than traditional products. This, combined with our smart delivery technology, eliminates the issue of wasted product. RÉDUIT brings you maximum results with minimum waste meaning it is as good for your hair as it is for the environment.
(20min delay)