What they are saying to the consumer is - forget the marketing of cosmetics and associated product offers, go back to the fundamentals of hydration, diet and exercise the body will then take care of itself.
There is a switch occurring with consumer markets its called authenticity.
Will this new mega group of marketing experts be able to override this trend - who knows - but there is a change going on.
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What they are saying to the consumer is - forget the marketing...
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