Half year forecast, page-9

"Curious to hear peoples thoughts on the inputs I have used"

Well, this is interesting because one of the things I grappled with was the question of marketing cost. In the end I decided that marketing would increase the more successful the product became. For example how much do people like Coles or Woolworths spend on Marketing? Everyone knows about the product but it doesn't eliminate the need to spend up big in this area. And yes, even though SIR-Spheres looks like a compelling proposition in many cases, it is not the ONLY option, and the need to keep SIR-Spheres in the conversation is paramount to sales.

So although I think some $65m was spent in FY2015, I have assumed about $80m for the current Financial Year. Each to his own, I too am curious on what people think around this. But as I said earlier, I am most interested in Dose Sales, as I would like to assume that the main aim of Marketing Spend is to increase the sales numbers.

I love this thread.