Hi, I decided for the first time to check out their website and...

Hi, I decided for the first time to check out their website and was rather surprised to see early in the intro staff wearing t shirts and phrases such as “we’re decent human beings” and “get sh!t done” .

I found this interesting as I could imagine this lingo may not appeal to some old school customers looking for a professional unit to service their business requirements and may turn away some potential clients from reading further.

It doesn’t bother me personally but I’m just presenting my initial reaction to reading their web page as a potential investor and am wondering if people think this approach works for attracting sales or could it be doing damage?