ASX-listed Harris Technology Group (HT8) has found a way to...

• ASX-listed Harris Technology Group (HT8) has found a way to disrupt the eCommerce market by selling products through established platforms
• The company partners with the likes of eBay, Kogan, Catch, and MyDeal to leverage the marketing expenses of these big players
• This means the Harris' advertising expense per dollar sales is essentially nil across its suite of tech products essential for workplaces and home studies
• A general rule of thumb in the eCommerce sector is to dedicate around 10 per cent of revenue to marketing and advertising; Harris' marketing spend over the September 2020 quarter was less than 0.1 per cent of total revenue
• Because of this platform reseller business model, Harris is not operating in competition to other major eCommerce website but in synergy with them
• Interestingly, though Harris owns the study room like Temple and Webster owns the living room, HT8 trades at a discount to peers providing the same services to a major addressable market
• This means Harris is in a prime position to quickly catch up to its peers as a formidable presence in the eCommerce market

Read the Full Article on The Market Herald here