I get it, but I just look at Woolworths and Coles and what happened with a lot of brands there.
It became Woolworths and Coles have all the sales data, can pick and choose what private label products they want to offer (only the best margin items) and both undercut private sellers on price and shipping, but also directly lower HT8 products in the search algorithms.
I feel like there is a ceiling on HT8 growth and profits, and risk there, which is a major reason I personally haven't increased my position size in the company.
I feel that for the future it would be good if HT8 had risk mitigation against this.
I get it, but I just look at Woolworths and Coles and what...
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