Harris Technology Investor Q&A Registration, page-31

The same article also states the following:
Unlike national brands, most of Amazon’s brands have had limited exposure on their site. They also don’t have the same brand recognition other companies do, which means customers are generally less likely to trust them over another brand they’ve heard of or had good experiences with. Sharing your brand’s story and nurturing customer trust by providing exceptional customer service and high quality products is how your brand can stand out above other private labels.

You are concerned due to the reasons stated, I am not due to the reasons I stated. Agree to disagree?