I don't believe competition is even the best thing to do in this...

I don't believe competition is even the best thing to do in this market - the best thing to do IMHO is to pressure competitors into dropping margins, basically forcing them to either run at a loss or give up. I don't see this as competition, I see this as forcing your 'competitors' to compete themselves out of existence. Given their efficiency moat, ANO will win this battle. They can survive a price cut because their product is just that much better with yield. Management seem to be playing the long game, and I hope their strategy somewhat mirrors this.