I was mostly focusing on the likelihood that the markups were much more lucrative for Lovisa than for a $2 shop, so the fee they pay Afterpay is easily absorbed. The target market is of course important too since if you are going to absorb fees, you'd want the strategy to work on the target audience.
The local greengrocer typically also requires a minimum spend for any card transaction - cash is king there.
Amex sometimes launch a "small shop" promotion where members get bonus points when they use their Amex at small businesses, which indicates to me that they want to give small businesses a reason to continue accepting Amex. It would be interesting to see how successful such promotions are.
APT Price at posting:
$74.00 Sentiment: Hold Disclosure: Held
