No, the stock should not be shorted, it should be ignored and...

No, the stock should not be shorted, it should be ignored and being neglected its sp will fall based on supply and demand. Remember the worth of a company is only your opinion, not necessarily the opinion of the majority of shareholders.

Also, in many cases, its not even an opinion about a coy. It is an opinion about whether or not a coy can be shorted profitably. And, of course, that has nothing to do with how a company is run, its prospects, etc. All that is required are the right circumstances to create an atmosphere of uncertainty and doubt.