They should win an award for the best mkting campaign ever..and they do a great job...however they have hijacked mens sport to promote and raise money for breast cancer which is ostensibly a womans disease (yes..I know it impacts on men / fathers / kids / families)...
meanwhile testicular cancer and prostrate which is solely a mans disease get no real coverage....and mens sport never seems to give a toss...
I find it strange.....is it just me?
