It hard to determine without knowing the production costs. Do you target exposure to to build the brand name by selling at minimal margins or loss for the units? You might tackle it differently depending on the client. Government entitles are not using their money so not as ruthless with costs as private enterprise. It's just hard to know without all the information. Governments could potentially subsidise units for private corporations to bring people back to business districts and support the retailer in the area. Let's see the results first. If they're spectacular it's worth discussing further. If they're short of spectacular then they may as well just shutdown that side of the business. Focus on what's working, even if it means many on board will leave.
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