""Holista signed a partnership agreement with Eight Mercatus USA (announced on 14 September 2020), which is led by highly respected business leader, Mr Poonacha Machaiah, to market Holista’s range of innovations. Mr Machaiah is currently the CEO of the Chopra Foundation, and through his extensive business contacts in the U.S., Eight Mercatus USA is showcasing the List N solutions.""
Details of Partnership Agreement Under the agreement,
Eight Mercatus USA will act as Holista’s strategic business and marketing partner for the North American market to redesign its branding strategy and develop key online and offline sales channels for the Natshield™ range of products, low Glycemic Index (GI) bread range and the water soluble supplements range. Other salient features of the agreement are as follows:
Mercatus USA is to provide go-to-market strategies, general marketing advisory and channel management services based on the Company’s product requirements. Mercatus USA, under Mr Poonacha Machaiah’s leadership, will spearhead Holista’s sales and marketing efforts into the North American markets.
The project scope and deliverables by Mercatus USA include setting up of Holista’s wholly-owned subsidiary in the USA (called Holista Life LLC), hiring of key team members and resources, ensuring all brand assets (website, social media, marketing materials) are in place and updated, conducting market studies, surveys and product positioning, establishing distribution and sales channels as well as implementing appropriate “go-to-market” strategies. Mercatus USA and Mr Machaiah will also bring in key influencers and celebrity endorsements for Holista Life’s range of products in the wellness space in North America.
The term of the contract is fixed from 1 September 2020 to 31 August 2021 (12 months). Mercatus USA will be paid with a combination of fixed monthly retainer fee of USD 20,000, a percentage of commissions from online and offline sales and an issue of six (6) million stock options as noted below.
Percentage commissions are 5% for offline (store) sales, up to 10% for online sales via common standard platforms and up to 20% for online sales via click funnels being developed. These will be negotiated on an ongoing basis depending on profitability.
As per the partnership agreement, in the event where the above revenue sharing arrangements render the offline retail channel or Holista’s ecommerce channels financially unviable, both parties will renegotiate and agree in advance an alternative revenue share model that is acceptable to all involved.
The Company will issue a total of six (6) million stock options to the appointed nominees of Mercatus USA on completion of the first year of service as at 31 August 2021. The options would be subject to management recommendation based on agreed performance criteria being met but will be subject to shareholder approval. The options will be at an exercise price of a 20% premium added to the Volume Weighted Average Price of the preceding 60 days. The expiry date for these options is 31 August 2022.
6 months into the ""strategic business and marketing partner for the North American market to redesign its branding strategy and develop key online and offline sales channels for the Natshield™ range of products"" We are not recognised anywhere in the world...
We are paying his mates $20k a month for a service that a 10yr old could do better at school....
All this and more ways to syphon off HCT's shareholders monies....Will Eight Mercatus get their 6million options for their first year of service(5 1/2 months away)
I HAD TO LAUGH AT THIS ONE...... Mercatus USA and Mr Machaiah will also bring in key influencers and celebrity endorsements for Holista Life’s range of products in the wellness space in North America.
The biggest dog of a stock on ASX and even if HCT were given the TGA approval this mob are more interested of taking from their sh's instead of earning money for them...
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