HCT CHART upward indication, page-683

Also I would like to add that customer education is extremely difficult. To change consumers who have always spend under $10 to converting them otherwise will be a challenge.
To educate customers that non alcohol based sanitisers actually work will be another difficulty.

This, customer acquisition and then retention are all very difficult and numerous factors involved. Until we can see how the market responds to it in a tested time frame we really can’t assume anything.
Humans are creatures of habit so I do believe even after this Covid-19 gets cured, we will continue using sanitisers for quite some time. However, there will be a % that drops out from that practice - humans are also very forgetting and those who have not had encounters either directly or indirectly with covid-19 will soon forget that fear.

So assuming an annual exponential growth of sanitisers in general is most likely incorrect