Good article in smh - abacus. "Why Virgin is a desirable entity".
Goes to show how ruthless Little and Toll are.
At the time of purchase, vba was almost a sell on everyones radar. Little, Branson and Corrigan all knew how cheap and valuable the airline would be. All 3 men are strategic thinkers who look at the long term; Branson with his Virgin brand, Corrigan with what he did with Lang Corp back when ports where considered an industry lame and inefficient and Toll with logistics.
"His decision to shelve an agreement to sell control back to Branson some six months ago was simply a no-brainer.
It has earned Little's company more than half a billion dollars..."
Littles ability to be agressive in what he truly believes could work sums up what....
"Branson and Corrigan must be rueing what could have been theirs had the cards been dealt a little differently."
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